Doubled Sign Ups for US SaaS Business

Trusted by tens of thousands of Amazon sellers worldwide, SellerAmp is a retail arbitrage sourcing and analysis tool that helps sellers quickly evaluate profitability, sales performance, and competition across multiple marketplaces. It combines a web app, mobile app, and Chrome extension to give users real-time insights wherever they source products.

With paid performance waning and competition rising, Seller Amp partnered with us to ensure they remained a key player in the industry and grow market share by reaching new mid-funnel audiences.

THE CHALLENGE

SellerAmp’s Google Ads account was already delivering strong performance, driven primarily by branded search. The account was highly efficient at capturing existing intent, but growth was heavily concentrated in brand campaigns, limiting the ability to scale beyond users already familiar with the product and brand name.

Competitor and non-brand campaigns struggled to gain traction, with impression share heavily constrained by relevance and rank. Quality Scores outside of brand terms were low, and competitor keywords were grouped broadly, reducing control and making optimisation more difficult. At the same time, while Performance Max was contributing positively, there was untapped opportunity to expand prospecting and build demand further up the marketing funnel.

Seller Amp had excellent efficiency at the bottom of the funnel, but long-term growth required a strategy that could increase awareness, authority, and consideration in a highly competitive Amazon FBA software market, without sacrificing the strong CPA already in place.

SO, HOW?

Our focus shifted from simply capturing demand to actively creating it. Alongside refining brand and competitor search campaigns, we expanded beyond brand-led acquisition and introduced structured prospecting campaigns across both search and video.

Over time, this strategy evolved into a stronger emphasis on video-led demand generation. We transitioned fully into Demand Gen campaigns, using video to support the top and middle of the funnel, building awareness, reinforcing product value, and driving consideration among new audiences. As a result, search activity became more brand-led by design, with users either converting directly from video ads or returning later via branded searches.

At the same time, we continued refining keyword and audience strategy, bidding, and campaign structure, pulling back from inefficient search coverage where positions were already saturated and reallocating spend into higher-impact channels. Through ongoing optimisation across multiple campaign types, we’ve helped SellerAmp double their conversion rate from an average of 7% to over 14%, while continuing to drive large volumes of new sign ups and strengthening brand authority within the market.