Uniquely capturing the iconic moments in football history, Fourfourtee needed a new strategy to boost sales of their embroidered clothing with Meta no longer hitting it’s previous heights.
THE CHALLENGE
Fourfourtee embroider iconic football moments on premium tees, beanies and sweatshirts. A slightly different, more casual product to the tradition football merchandise and kit, it was crucial to capture the right audience to minimise risk of triggering on language relating to official kit, sportswear, or even content about the games, players and moments themselves. The products are very reasonably priced with a lower profit margin, making a strong ROAS straight off the bat an absolute priority.
SO, HOW?
I revamped the Google Shopping Feed to ensure that product titles included focus keywords that were hyper relevant to the searcher (material, colour, size, brand). This allowed the products to not only pop on the shopping network but also to match perfectly to the right audience and avoid putting our budget in the wrong places.
I’ve been running highly targeted Google Shopping and Google Search campaigns with no room for waste, paired with awareness and retargeting ads across Meta Feed, Stories and Catalogue. In the first month we have achieved a 4.5x ROAS and are scaling the account to new heights in 2023.
“Those results are as spectacular as Mbappe in the last 10 minutes of a WC final”
Founder, Fourfourtee
Maxwell Cooper
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